All disciplines
in one place
Communication advice
What distinguishes your destination or hotel from the others? What is the most promising target audience for you in the Netherlands, and what is the most interesting message for that audience? Through our knowledge and experience of the Dutch market we are often quick to identify the best means. Positioning is second nature to us. A way of thinking that is reflected throughout the entire communication process. From translation to landing page, and from advertising to media strategy.
A good marketplace salesman knows how to pick the right words to reach his customer
Copywriting and Translations
A simple word-for-word translation just isn’t good enough. It might do for people who are already interested in your specific destination or hotel, but when you are looking to win over new customers, you need a special something. Like a good market stall salesman who knows which catchy slogan will attract his customers. Internet is currently that modern-day market, where everybody is browsing the goods. We love to play the salesman who is trying to catch the Dutch holiday maker’s attention. Using texts that conform to SEO, so that your chances of being found through search engines are optimally utilised.
Production of landing pages and ads
Producing a good landing page seems expensive but it is the key to achieving success. We come across many examples of ineffective landing pages, which due to poor translations do not get the message across or get it wrong. We advise you not to start advertising in the Netherlands until your landing page has been optimised for the Dutch market. We already have achieved a number of remarkable results for clients, through a few simple changes in the landing page that make it follow on seamlessly from the advertisement, which we also produced.
Your campaign stands or falls on the quality of your landing page
Media planning and handling
Once we have determined the target group and a tailored message, we look for the appropriate media. We work with several large and small online publishers. Because of the many campaigns we manage for our clients, we know from experience where best to reach your target audience and which titles achieve best results, i.e. yield the highest conversion. Make use of our knowledge and save on your media expenditure.
Press releases
At many publishing houses, the editorial teams are shrinking. This means that submitting ready-to-go copy has almost become a condition for even being considered for publication. Based on the press release in your language we write good Dutch copy that will be optimally integrated with your other promotional activities in the Netherlands.
