OUR PROCESS: We will be happy to assist you, with the working method described here. And by keeping all elements in one place, Dutch Travel Media can work for you with great efficiency.
1. Select a message with maximum relevance
"A Dutchman is not a German who speaks Dutch.” In other words, not every message that is successful in its own country, automatically works equally well abroad. Between Europeans it pays to investigate each other's culture, customs, needs and common knowledge. We can let you know exactly which mode of communication has the best chance of success with Dutch people.
2. Translations are furnished by experienced Dutch copywriters
There is 'translation' and then there's 'transcreation'. A literal translation can completely defeat its own purpose, even if there are no language errors at all. Today's internet stroller is accustomed to quickly finding the information he seeks. If a text does not read well or is full of incomprehensible phrases, the visitor will click through to another site or page, and you've lost him. We guarantee a modern translation, with the right keywords to ensure optimum searchability (SEO), and tailored to meet the expectations of the Dutch internet user.
3. Select the right image to go with the right text
An example: in advertisements for French cheeses, pictures of men wearing black berets are still successful in the Netherlands. In France itself it is considered corny. Something similar may apply to images that you would like to use in the Netherlands. Again, what works well in the local market, does not necessarily work abroad. Let us help you choose the best possible image to use in your online advertising for the Dutch market.
4. Translation and production of an effective landing page
Whetting the appetite of your prospective customer and getting them to click through to your website is difficult and expensive enough as it is. But what is your next move once the Dutch visitors come to your website through marketing campaigns? Lost in the dense forest of options and alternatives that the Internet offers, visitors make split-second decisions whether to stay on a website or move on. So, an effective campaign for the Netherlands begins with the best possible Dutch-language landing page. We start, together, by determining the main objectives: an introduction and a brochure request or booking option, for example. For the landing page, the needs and common knowledge of the average Dutch visitor are our starting point. This is how we significantly increase the likelihood of conversion and how you earn your marketing investment back.
5. Deploy the right media at the right time
The sharper the definition of the target group, the better we can devise not only the message but also the accompanying media. And it is equally important to choose the best possible time period. Changes in consumer behaviour under the influence of the weather and the economy play an important role. Dutch Travel Media follows the Dutch market closely and collaborates with several large and small publishers, including special interest sites.
Thanks to the broad experience of Dutch Travel Media in advertising and publishing, you can benefit from the integration of all disciplines in this field. This makes working with Dutch Travel Media extremely efficient.
All disciplines in one place
